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P&O Ferries has become the first major ferry operator to launch airline style pricing with a new 'Best Fare Search'
internet system to simplify bookings and price comparisons. The new system operates by offering customers
cheaper fares the earlier they book with prices rising towards the date of departure and with demand.
A key feature of 'Best Fare Search' is that it automatically shows the price of each sailing for the
intended day of travel. The system is initially only available for car inclusive bookings on Dover-Calais and
is being extended to our other North Sea and Western Channel routes shortly.
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